Fission Social Media

Combat Marketing | waiting for Tide’s Reaction

fissionmedia — Sat, 27 Feb 2010 20:29:05 +0000

A moment back saw Rin v/s Tide Ad, a fine example of combat marketing. Single shot answer of rin to Tide who is claiming the definition of white since years.

Whatever, I’m waiting for tides reaction to safeguard. Now they can wash their stain by defining whiteness to RIN.
As per asci, P&G can go to court to safe their tide which recently got washed by HUL’s Rin.

What you say????

Save Tiger | We have solution

fissionmedia — Sat, 27 Feb 2010 20:00:44 +0000

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Google successfully planned Google WAVE and launched BUZZ?

fissionmedia — Sat, 13 Feb 2010 06:39:21 +0000

A new wave of ‘buzz’ has captured one column of Gmail. Gmail without making ppl wait invites released buzz in the market with a buzz.
Google succeeded in exciting people with the Google wave to the level that they start buying and selling invitation on eBay.
Can we say Google successfully planned Google WAVE and launched BUZZ?
Was it a makeover strategy after the half launch of Google wave?

Social Media Lessons or Social Media Agency?

fissionmedia — Wed, 27 Jan 2010 10:28:13 +0000

It’s a big question for managers these days, whether to hire a social media agency or to train their own staff to use Social media to meet business and corporate needs.
For day to day updates, do you have enough reasons to hire agency?
If updating FB, twitter, linkedin accounts, writing blog etc gives reason to hire agency, then you are wrong. This can be thought to staff by a day or two training. And updating would be more effective if done by individual then by co. name.
Ok, training to staff would solve the problem of social media existence.
But if a marketer wants to run a campaign to engage set number of people, then what?
In this case, where there is a need to run a campaign, social media agency comes into picture. They are experts. Campaign can’t be run with just updating social media website with your content. But here right content, with right timing is required.
And to find right time, medium and content, social media agency is to be hired as they now more about, how, where, when people get engaged and start talking about your brand.

Types of Word of Mouth Marketing

fissionmedia — Fri, 01 Jan 2010 05:44:39 +0000

Word of mouth marketing encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services. Common types of word of mouth marketing are listed below.

Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.
Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.
Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.
Grassroots Marketing: Organizing and motivating volunteers to engage in personal or local outreach.
Evangelist Marketing: Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf.
Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.
Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.
Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.
Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.
Referral Programs: Creating tools that enable satisfied customers to refer their friends.

Role of Social Media in making Obama – Part 2

fissionmedia — Fri, 01 Jan 2010 05:34:43 +0000

Rising SM and Politics
Rise of Social Media
The roots of online social networking could be traced back to 1985, with ‘The Well’, an electronic bulletin board where everyone could post messages. 2009 is the year of social media. Once, Twitter was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg, reddit, and Facebook now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there. Many milestones have been reached; the growth of nearly every aspect of social media has and continues to be enormous. We’ve dug up some amazing statistics and numbers from this realm.
In March, YouTube reached 100 million monthly viewers in the US. 6.3 billion videos were viewed on the site. According to some calculations, YouTube will serve 75 billion video streams to 375 million unique visitors in 2009. Facebook has grown from 100 million to 200 million users in less than 8 months. YouTube views have exceeded television viewership in the past according to statistics.
Social media is just a conversation with all the different sites acting as an aid. And right now, conversations are on a rise.
Social Media as a Marketing Tool
Social media as a tool of marketing is one of the major methods used today all across the world, for basically all products and services and its use in the political scenario has been taken as a mainstream medium and its results have been spectacular especially in the U.S. Promotions via blogs, advertisements, social networking sites, flash mails, banner ads, pop up ads anything that make a certain brand highly visible.
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.
Social Media Political Campaigns
Since the rise of social media as a political tool many contenders have sought to campaign through this means. Jeff Ooi who is an avid blogger was elected to the Malaysian Parliament in 2008, his blog is considered as the most influential blog in Malaysia. In 2006, it was reported by The Star, a local English Language Daily, that Ooi was among several local bloggers being wooed by the opposition Democratic Action Party (DAP) to run for public office. Ooi contested as a DAP candidate in Malaysia’s 2008 general elections for a seat in Jelutong, Penang, which he won by a majority margin of 16246 votes.
Closer home there was L.K.Advani who also campaigned through social media which was not as successful. The congress party also went online, but since the penetration of internet is not as high in India as in the United States it made little difference.

Role of Social Media in making Obama – Part 1

fissionmedia — Mon, 21 Dec 2009 18:57:35 +0000

2009 year of Social Media

Who is Obama and how did he get to be Mr President? From making the Democrats chose him, a black, over Hillary Clinton who not only was Bill Clinton’s wife and a former first lady but was also coincidentally a white. The fact that Obama has taken what we thought we knew about politics and turned it in to a different game for a different generation is no longer news. At the polls, he took 13 states to Hillary Clinton’s 9 and went on to win the Presidential Election 2008 again against a white!!
How did he manage it? A big part of it was with the help of Social Media. Politics, after all, is about marketing – about projecting and selling an image, stoking aspirations, moving people to identify, evangelize, and consume. The promotion of the brand called Obama is a case study of where the American marketplace – and, potentially, the global one – is moving.
2009 is the year of social media. Once, Twitter was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg, Reddit and Facebook an now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there. Many milestones have been reached; the growth of nearly every aspect of social
media has and continues to be enormous.
Social Media is all about user generated content and user propagated conversations. Such content is what politics is made of.

FlopLIST 2009

fissionmedia — Thu, 10 Dec 2009 14:07:56 +0000

Came across poll at FB group, with a poll named FLOP-LIST2009.. mentioning ….

How did you feel when you watched that one hyped movie and realized it was pure BS? Did another star-son irritate you with his latest movie? Did you just laugh at another reality show’s face?

Why don’t you let the world know about the worst shows, incidents and people of the year 2009. We have made a flop list for you. All you have to do is just poll depending on the category you are interested in. Please vote and contribute to our FLOP LIST!

http://spreadsheets.google.com/embeddedform?key=0AlDFx2TEy9h6dDlEOXdGakU2bkFKLWsxYVhXYkVMMHc

Orkut | New look

fissionmedia — Wed, 11 Nov 2009 20:55:02 +0000

Check New Orkut Look!!

Improved | Handsome work on real estate,

25 Funniest Questions on Yahoo! Answers

fissionmedia — Sun, 08 Nov 2009 09:49:29 +0000

I Came across the 25 funniest Yahoo answer! Check out

http://www.masalatime.com/?p=3795